How much of your customer voice are you actually reading?
The teams that win read every customer voice, down to the SKU and the aspect, fast enough to act on it. This audit shows how close you are, and what the gap is costing you. Three questions on how you work today, one on your numbers, two so the result reaches the right person.
04What does your category spend in a year, and how much of it is aimed at a benefit you have never scored?
Budget
Rs crore
percent
studies
Rs lakh
A best estimate is fine. Leave it blank if you would rather not say. This is the only place a spend figure appears.
05On your side, who owns the decision to bring a tool like this in?
Authority
06Where should the full result go, and which category do you own?
Fit and delivery
Please enter your name.
Please enter a valid work email.
Please enter your company.
Please name the category.
0 of 3 answered
Sent
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How this is scored. Three operating questions across coverage, granularity and speed. Each answer carries zero to three points, summed and expressed out of 100. The cost figure uses only the numbers you typed, with nothing added. Acquink uses what you submit to prepare your session and for nothing else. Aggregate figures only, no customer personal data is involved at any point.
MASI reads all of it aspect by aspect, on one scale across your brands and your competitors, fast enough to act. That is the distance between the score above and decision ready.