Shopper intelligence, at the point of decision.
Shopper intelligence brings customer voice to the moment of purchase. Instead of leaving insight inside a brand's dashboards, it puts the honest, aspect level verdict in front of the shopper, on the product page and in store, so they buy with confidence.
Shopper intelligence brings customer voice to the point of purchase, delivering aspect level review intelligence to the shopper on the product page and in store, so they buy with confidence.
What shopper intelligence is
Most voice of customer work informs a team. Shopper intelligence informs the shopper. It takes the same aspect level review intelligence and delivers it where the decision actually happens, turning doubt into a confident purchase and reducing the returns that come from buying the wrong thing.
Two surfaces
An assistant that answers the shopper's real question from real reviews, aspect by aspect, on the retailer's own catalogue and prices.
A multilingual touch assistant that guides a shopper through a few questions to a ranked shortlist, a comparison and a QR handoff.
The same engine, tuned to the aspects that matter in electronics, appliances, autos, hotels and more.
Why it lifts conversion and cuts returns
A shopper who gets a straight, honest answer to their specific doubt is more likely to buy, and more likely to buy the product that actually fits, which is the single biggest driver of avoidable returns. Shopper intelligence closes the gap between what the reviews already know and what the shopper sees.
How Acquink delivers it
Smaartpulse is Acquink's shopper facing layer, an API and iframe assistant on the product page and an in store kiosk, both running on the MASI engine.
Frequently asked questions
What is shopper intelligence?
Shopper intelligence brings customer voice to the point of purchase, delivering aspect level review intelligence to the shopper on the product page and in store, so they buy with confidence.
How does shopper intelligence reduce returns?
By helping the shopper buy the product that actually fits their needs, answered from real reviews at the moment of decision, which removes the mismatch that drives avoidable returns.
How is this different from review analytics for brands?
Review analytics informs internal teams. Shopper intelligence informs the shopper directly, at the point of purchase, using the same underlying aspect level intelligence.
See it on your own category.
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